Hrefna (Habbi) Helgadóttir

Habbi is strategic Marketing and PR entertainment executive with over 10 year experience across music and tech having run products and campaigns across UK, US, and Iceland. Her main talent is using data to come to effective strategies, paired with her drive to execute to a high standard. This combination infuses projects with enough momentum to activate others, collaborators and audiences alike. She builds out campaigns pairing a well-designed online presence with targeted press; having secured coverage in RollingStone, NME, TechCrunch, the Independent, IQ Live and all major publications in Iceland. She’s a prolific writer and has run every company website where she’s worked. Over the years, her commitment to intentional work philosophy has moved from personal productivity to innovative solutions optimising team capacity. This is the core theme of the MakeWorkWork brand, a podcast about creating purposeful workflows that has reached #1 on the careers charts on Apple Podcast in Iceland, and has listeners in over 60 countries with most in the US.