Mia Ternström is Keychange Project Manager and Promoter of Music for Young Audiences at Musikcentrum Öst. Musikcentrum Öst is a Swedish non-profit organisation for freelance musicians and part of Musikcentrum Sweden, which represents more than 550 acts of professional freelance Swedish musicians. Musikcentrum was founded in 1970 and the organisation aims to put live music on all venues by promoting its members and initiating projects that reinforces musicians – among them Keychange.
