Alongside a musical career as the bass player from The Vaccines, I have worked as a music producer and a music journalist. In recent years, I’ve shifted my focus to the industry side of the business, taking on advisory roles, project management, and public relations positions with Iceland Music and Business Iceland. As manager of marketing and communications for Iceland Music I work closely with Iceland Airwaves on the conference and press side of things. Oh, and The Vaccines are performing at the festival!