Announcing international exchange program for artists!


We’re excited to announce the Iceland Airwaves Exchange! A new cross-cultural music, arts, and industry exchange aimed to highlight and export the wonders of the Icelandic music scene to markets abroad in exchange and collaboration with similar festivals in North America. 

The Iceland Airwaves Exchange is in partnership with the New Colossus Festival and Bull City Summit (BCS), supported by our founding sponsor Icelandair and produced by entertainment marketing agency UG Strategies (UGS).

“We are excited to collaborate with our founding partner Icelandair and our friends at UG Strategies to launch this new cross-cultural exchange program. The Iceland Airwaves Exchange allows international artists the chance to visit Iceland and showcase their talent as part of our unique and ground-breaking lineup while allowing Icelandic artists to do the same in the U.S. and beyond, starting with the New Colossus Festival in New York.”

This means that artists who are playing either the 2024 Iceland Airwaves and 2025 New Colossus Festival are automatically eligible for a chance to win a performance slot at the partner festival, credentials, round-trip flights, and hotel accommodation! Artists selected for the Iceland Airwaves Exchange will be contacted by event organizers with additional details in early September. 

Read the full press release through the button below.