Owner and proprietor at Prikið, serving as a staple in Reykjavik night life scene. Through Prikið he founded Sticky Records, a non-profit record label that has supported and brought to birth countless albums. A figurehead in the Icelandic hiphop scene, but also a prolific techno venue promoter. Booking small venue techno-stronghold Bravó, and for many years the iconic Húrra.