First wave conference speakers announced!


Are you ready to meet them?

We’re gearing up for another thought-provoking conference, where our speakers are as cool as our glaciers and the vibes are hotter than our geothermal pools. Tea will be spilled, industry secrets will be shared, and countless new doors are waiting for you to be opened. Are you ready to tip your toes in the water? Come meet some of our speakers!

Meet the Grammy-nominated writer of album liner notes David Fricke. The journalist & broadcaster has written about music for more than four decades and is a four-time winner of the ASCAP-Deems Taylor Award for excellence in music journalism. After holding various frontline music jobs, Caitlin-Finn found her home as an agent at ATC Live, and works with an incredibly diverse & international roster of 22 artists. We can’t wait to hear how she does it!

Lauren Down is the Managing Director of The End of the Road Festival, a critically acclaimed and independent festival in the UK, and a music journalist. Vice President Global Touring, Elliot Lefko, has worked for AEG/Goldenvoice for the last 20 years. He’s also been Sigur Rós’ North American promoter for over 10 years btw, small world! 

Journalist and editor Paul Stokes has worked across the British music press, has written for a range of publications around the globe, is a frequent contributor to Sky News, producer and consultant.

London-based Australian Will Larnach-Jones works as a Marketing Manager for London Records (part of Because Music Group). Previous roles include four years with Iceland Airwaves. You may know Lena Ingwersen from Music Cities Network, of which she is Managing Director. Then we have Steinunn Camilla, who has over 20 years of hands-on industry experience and is the manager and co-owner of Iceland Sync Creative.

Meet María Rut, she has been active in Iceland’s culture scene since 2008 and helped prepare the establishment of the new national office which she now leads as Director of Iceland Music. James Sandom, co-founder and COO of Red Light Management, has over 25 years of experience as an artist, producer, and songwriter manager. Then there is Ása Dýradóttir. Lovers of our local music scene may know her as a badass bassist, but she is also the Head of Reykjavík Music City. We’re so lucky to have such talented women in leader positions!